What Players Say . . .

About the one-day event
"I now drive my ball nearly 40% further off the tee, to an average 250 yards with greater accuracy, have lowered my putting by at least 3 strokes/round, and can now keep cool under pressure enabling me to win my first major club event after trying for 25 years! The prospect of cutting at least 6 shots off my handicap is now real and attainable".

Bob, 18 handicap.

"I have knocked nearly 2 strokes (and my wife 4) off my handicap, have attained greater accuracy, improved my concentration, patience and confidence, and achieved my best competition result (runners-up) in the past 5 years".

Ian, 17 handicap.

About a SINGLE two-hour coaching session
How to knock 10 strokes off your handicap in just 2 hours! Handicap cut from 10 to 6 and expected to reach scratch after just a couple of hours 1:1 coaching!

"David, just a quick note to let you know the handicap has reached 6 (I was 10 when I had the single 2 hour session) after just a few weeks. With some more work on mental aspects I feel I will get that down to scratch."

Gareth, 6 handicap.

About some PGA tour professional coaching
Case Study A. PGA European tour professional (official world top 100 ranked player).

How to win tournaments and move into the top ten in the money list
In just a few months of "competitive mental toughness" coaching with David Norman, this PGA European tour professional not only won his first tournament, but won twice within a few weeks as well as breaking the course record along the way, after seven years hard graft without winning any trophies, many missed cuts and perpetual disappointment.

On this remarkable journey of mental mastery he increased his record of top ten finishes six fold, virtually eliminated missed cuts, only missed one out forty four starts (2%), whereas prior to coaching, in the previous forty four he missed sixteen (36%). His on-course earnings increased by 250% achieved by playing in fewer tournaments, as he moved up the rankings from top eighty into a top ten position.

Case Study B. PGA European tour professional (official world top 200 ranked player)

Lowering stroke average by overcoming inconsistencies in pre-shot routines
This PGA European tour professional was interested in lowering his annual stroke average of 72.11 in the short-term down to 71. This inevitably involved addressing aspects of his game thrown up by specific stats like driving accuracy (56.1%), greens in regulation (61.6%), putts per round (29), etc. It was quickly assessed that the primary improvements would come from resolving inconsistencies and weaknesses in his driving, fairway irons and putting, mental pre-shot and set-up routines.

The outcome of this successful work with mind coach David Norman was carried out in just a few hours over a few weeks. That was to build an invincible ‘competitive mental toughness’ capability and consistency in preparing for each shot under competitive pressure. In three main areas of his game – driving off-the-tee, fairway irons and putting. Whilst they are all different, in general we worked on creating carefully designed and powerful sequences of clear and detailed inner-pictures, integrated with club ‘swoosh’ sounds of the ball hitting the sweet spot, positive inner dialogue, accompanied by effortless ‘zoning’ feelings by ‘building effortless visualisation, sounds and feelings into his routine’.

This process uses many techniques including a powerful muscle memory programming routine for installing new/improved mind/body patterns, together with learning new relaxation and breathing techniques, remove indecision, developed powerful up-time and down-time trance states for improved state management, energy directionalisation, careful choice of words (drawn from psycho-linguistics!) which enhance performance, and much else.

This important ‘competitive mental toughness’ work put this player on sound footing to specifically improve his stroke average and tour stats, decrease the number of missed cuts, enabling him to make more top ten finishes and confidently move forward towards additional tournament wins.