New Book

How to take your coaching skills to a new level

Matt and Buzz on:

Coaching for High Performance

Sensational next generation tools and techniques for high impact results, rapid effective change and lasting success

David Norman

What people say about this book . . .
"David Norman’s work has always inspired me! He brings a new level of clarity and understanding to coaching . . . I highly recommend this book." Dr Belinda Quinn, Vice President, GlaxoSmithKline.

"This book achieves the impossible by combining and succinctly summarising behavioural change techniques for motivating and engaging both leaders and their teams. Buy it now!" Gordon A Headley. Group HR Director. Wilson Bowden plc.

"I have found the book a superb resource providing me with some powerful tools I use in many situations... a must-buy." Jacqueline Hughes. Organisational Development Manager. M & G Investments.

"For those who don’t have the opportunity to experience David’s exemplary coaching skills in-person, I’d highly recommend this book. He has distilled years of experience and expertise into a book of highly effective how-to’s, written in an easy-to-read, unique format. Do yourself a favour and read it." Malcolm Levene. Self Development Business Coach, Author and CEO Power of One.

"We know that David Norman is an effective coach - we have many examples of his subtle client interventions resulting in real, positive and practical change - it is great to know he is sharing his ‘secrets of success.’" Michael Alsop, Head of Executive Development and Resourcing, Group 4 Securicor.

Surefire Methods for Coaching Success
Learn step-by-step simple, proven and practical yet powerful next generation skills enabling you to excel as a business coach, manager-as-coach or self-coach.

The next (or third) generation of coaching skills will bring unique benefits to individuals, teams and organisations. This book makes learning these new and exciting skills effortless. Simply by reading and following the story dialogue.

The book (and forthcoming talking book/CD) is designed in four parts: 1. Getting started, 2. Moving forward, 3. Performance toolkit and 4. Story notes. Parts 1 to 3 is a continuous story dialogue, and part 4 provides the reader with further non-fictional information that underpins the story.

Besides the contents pages the free chapter sample PDF download contains at least one section from each part. From Part I, Getting Started, 1. In the beginning, and 3.4 Focus on solutions not problems is extracted from 3. Matt’s eleven success drivers. From Part II, Connecting with others. And from part III, 8. Inner-critic to inner-confidant, together with the relevant after thoughts sections from Part IV.

For your FREE Matt and Buzz on . . . Coaching for High Performance sample book chapters PDF download or buy online now.

Book Chapter Synopsis

Section I – Getting Going

  1. Once upon a time . . .
    A fable about Dr Matt Moose and Mr Buzz Bear. Unrelenting pressures to do more with less, has precipitated a career crisis for Buzz. Matt’s task is help Buzz acquire the coaching skills that will guide him on a journey in search of the land of milk and honey – where lie great success, abundance and affluence. This is that story.
  2. Difference between coaching and counselling?
    As well as the differences between therapy and mentoring, together with a description of some types or styles of coaching.
  3. Matt’s 11 empowering beliefs for success
    Core underpinnings include: whatever you can imagine you can do, to the key to changing others is changing yourself, a focus on solutions not problems, showing not telling, and measuring success to maintain focus and motivation.

Section II – Moving On

  1. How do you prefer to think?
    Thinking involves 5 different preferences - seeing pictures in the ‘minds-eye’, hearing in the ‘minds-ear’, feelings and sensations of emotions, as well as imagining smells and tastes.
  2. Connecting with others
    Building rapport by matching body posture and movement, voice characteristics and keywords creating a trusting environment conductive to fast understanding and change.
  3. How to choose what you want
    WIN goals dramatically increases the probability of success, by clarifying what is wanted, building evidence that is motivational and completion timeframes.

Section III – Matt’s Performance Toolkit

  1. Listening and questioning
    Communicating effectively with others includes the use of ‘experience or sensory words’, how to avoid ‘don’t’, develop words that encourage ‘action’, how to handle ‘can’t’ and changing ‘meanings’.
  2. Inner-critic to inner-confidant
    How to cultivate your self-talk, dialogue or chatter from an adversary that creates tension and hostility to a trusted and positive advisor and inner-friend.
  3. Reprogramming feelings and emotions
    Taking control of emotions - Making moods feel upbeat – when wanting to feel better about bad, unpleasant or stressful experiences, and making things feel great whenever wanting to feel even better about good or great experiences.
  4. Appreciating different points of view
    Taking another’s point-of-view to develop empathy, learning and understanding and taking this perspective to modify an approach in dealing with difficult or challenging situations.
  5. Creating new habits quickly
    A practical remedy for creating a new habit, behaviour or skill designed to work automatically and applied to virtually any situation.
  6. Values to drive success
    Values are unconscious blueprints for performance and represent what is important to us. Hierarchies drive our behaviour, motivation, time allocation and actions, and exhibit a strong influence in determining the results we get.
  7. Becoming your authentic self
    Since perception is projection it can be valuable to raise your profile, ensuring that all actions, feelings, behaviours and abilities are consistent with the newly created image.
  8. Mental rehearsal as performance booster
    Building a memory bank of great experiences by editing bad or failed incidents into positive and empowering memories increases the probability of continuous improvement.

Section IV – Matt’s Story Notes . . .

These notes provide the reader with the opportunity to share in some of Matt’s personal experiences, insights and information as they relate to that section in the 3G coaching story.


  1. How good are you as a 3G coach?
    How to discover your potential as a 3G coach using a self-perception profile questionnaire.
  2. How to get from 1G to 3G coaching
    Some migration guidelines are provided for those readers interested in upskilling from more traditional and outdated coaching approaches or simply leapfrogging directly into 3G coaching. Developing and honing the specific skills outlined in this book is a good start.

For your FREE Matt and Buzz on . . . Coaching for Performance sample book chapters PDF download or buy online now.